Why user research is essential for improving digital services in the not-for-profit sector

In the not-for-profit sector, delivering high-quality digital services isn’t just a "nice to have" it's critical to achieving your mission.

Organisations often invest in websites, apps, and digital tools to better serve their communities. However, without a clear understanding of how real users experience these services, it’s easy for gaps to appear.

At Path, we help public sector and not-for-profits uncover actionable insights through UX research, engaging directly with your users to learn what’s working, where they’re struggling, and how your digital channels can deliver greater value.

Whether you’re providing access to critical information through web portals, websites, or apps, user research ensures your services are truly meeting user needs. For organisations with large customer bases even small improvements to usability, accessibility, and user experience can have a huge impact.

Through research methods such as:

• User interviews and surveys
• Usability testing
• Content and accessibility audits
• Behavioural analysis across web and app platforms

we can help you create more effective, user-friendly, and accessible online services that are aligned with both your organisational goals and your users' real-world needs.

Get in touch

If your organisation is looking to improve your digital services through better user experience, we'd love to help. Get in touch to discuss how a user research project could benefit your audiences.

Schedule a chat with us