Graduate Internship
12.11.24
Uncovering Potential: Why your website deserves a user experience audit
07.05.24
Do you know what they say about good design? It’s only noticed when it’s missing.
Unfortunately, bad design is out there. You’ve probably experienced bad design when you have had difficulty using an online service or website.
It’s important to review the usability of your website or online platform regularly. Usability can always be improved, and often good usability can slide when other things get our attention.
Signs you need a usability audit
- High bounce rates
- Low conversion rates
- Declining user engagement
- High number of customers support queries
- Negative user feedback
What is a usability audit?
A usability audit (or UX audit) is a systematic evaluation of a website or digital product's usability against established usability principles or heuristics. These can be tailored to suit specific priorities and requirements. Heuristic evaluation is one of many methods in the UX design toolbox to improve usability and has many benefits. Usability experts evaluate user journeys and interfaces. Issues based on the agreed principles are identified and recorded.
Why a heuristic evaluation?
- Provides a quick and cost-effective way to identify usability issues.
- Evaluates a website or online portal’s compliance with established usability best practices. Results can be compared and benchmarked with future iterations of the design, as the same criteria are used for evaluation.
- Generates actionable recommendations for improvement. These can be addressed in stages, depending on the resources available and current priorities. High, medium and low effort can order improvements.
- Facilitates stakeholder alignment by providing a structured framework for discussing and addressing usability issues, resulting in a shared understanding of goals and challenges and a clear roadmap for improvement. It can help get everyone on board and get agreement.
How we can help
With over 18 years of expertise in designing user-centred online experiences, Path specialise in conducting usability audits for organisations' online services and websites.
We uncover users' pain points, crafting a comprehensive roadmap for improvements. This process ultimately leads to better usability and customer satisfaction, ensuring that engagement with your online presence is an enjoyable experience for everyone.
Get in touch at hello@path.ie or call 01 6799212.