Carlow Arts Festival
A year-round accessible online presence for an interdisciplinary arts festival that provides flexibility, streamlines bookings, attracts new audiences, and delivers a wow effect.
The Challenge
Revamping from a rigid, outdated platform, the festival demanded a visually captivating design to mirror its lively essence. Balancing creativity with user-friendliness was key, alongside seamless content updates and robust event promotion. Central to the overhaul was reinforcing the festival's new brand identity, infusing every interaction with its distinct personality. Above all, the website needed to echo the festival's mission: democratising art for all.
The Approach
Conducting a comprehensive website strategy workshop, we aligned the website's purpose with the organisation's strategic objectives. Through thorough user research, we gained insights into the target audience's needs. Deep project research unearthed the client's priorities, resulting in clearly defined website goals. Accessibility was a top priority, ensuring all users could easily book tickets and explore off-season artistic activities.
We enhanced flexibility for the team with an off-season toggle, simplifying website updates. The visual language we crafted captured the festival's unique brand personality, providing the online distinction necessary to boost ticket sales.
The Result
- A dynamic website embodying the festival's personality at every turn, radiating its inclusive ethos with each interaction.
- Website is aligned to the organisations strategic plan and reflects the Festival's mission to democratise art.
- A fully accessible website echoing its commitment to inclusivity with each engagement.
- Streamlined website updated to reflect the Festival's activities across the full year.
- Our visual language of the website informed offline marketing materials, ensuring a cohesive brand experience.
Ready to start your new website journey?
Contact us at hello@path.ie to find out how we can help you.