Liz Roche Company
A new website showcasing the compelling work of Liz Roche Company, offering visitors a glimpse into the mesmerising world of contemporary dance, presented using striking imagery and minimalist visual interface.
Selected for 100 Archive 2022
The Challenge
Liz Roche Company's previous website had become cluttered resulting in reduced user engagement and conversions. Our brief was to create a simpler, user-friendly website to showcase performances, opportunities, workshops, and the archive effectively. The new site aimed for a modern, cutting-edge appearance without sacrificing accessibility and usability.
The Approach
A website strategy workshop identified the website purpose, clarified the users goals when visiting the webite, and provided insight into the content requirements. Careful attention to information architecture streamlined site navigation, allowing users to locate desired content swiftly. Beyond quick access, users can explore the archive, fostering inspiration for emerging talent. Moreover, the website prioritises full accessibility, ensuring engagement for all users, including those with disabilities.
The Result
- Website design reflects the quality of the artist output and is instantly recognisable as a contemporary dance company.
- The navigation is simple and clear, allowing a user to jump from page to section easily and connect with content quickly.
- The site is fully accessible, enabling engagement for all users with disabilities.
- Website selected for 100 Archive 2022, an annual curated archive that captures important and distinctive communication design.
Do you need a more cohesive website?
Contact us at hello@path.ie to find out how we can bring clarity to your organisations' online presence.