Services

How we an help

1. Accessibility Audits
   Understand how your website performs against WCAG and EN 301 549 standards, and identify the issues that matter most.
2. Accessibility Roadmaps 
   A prioritised action plan that helps your organisation move from uncertainty to confidence.
3. Accessibility Training 
   Practical, tailored training for communications, content and digital teams.
4. Ongoing Accessibility Support
   Expert guidance and governance frameworks to help your organisation embed accessibility into everyday practice.

Website Effectiveness Review

For organisations looking to improve an existing website

Your website may be several years old, difficult to maintain, underperforming, or no longer meeting user needs. Before investing in major changes, it's important to understand what's working, what's getting in the way, and where to focus your efforts.

Through expert review and research, we assess your website's usability, accessibility, content effectiveness and overall user experience. You'll receive practical recommendations and a prioritised roadmap for improvement.

Ideal for organisations considering a website refresh, redesign or strategic improvement programme.

What you receive

• Expert UX review
• Accessibility assessment
• User journey analysis
• Prioritised recommendations
• Practical improvements your team can implement before launch

Our strategic insights based on evidence based research bring clarity to business challenges, offering a fresh perspective that drives informed decision-making. Clear goals are defined, growth opportunities identified, and a roadmap for meaningful change is created, empowering organisations to move forward with confidence. 

Content is how users understand your service, make decisions, and take action.

We design content as part of UX, based on user needs, structured clearly, and tested with real users before build.

What we do

We design content that is:

• easy to find
• easy to understand
• easy to act on

This includes:

• information architecture and page structure
• plain language content and microcopy
• navigation, labels, and user flows

How we work

We don’t write content at the end. We design it from the start.

Our approach:

1. Understand users — what they’re trying to do and how they think
2. Structure content — organise information around tasks, not internal teams
3. Design and write — clear, accessible, user-focused content
4. Test and refine — validate with users and improve before build

Why it matters

Good content design:

• improves task completion
• reduces confusion and errors
• lowers support demand
• makes services accessible to more people

How we’re different

Most projects add content after design.

We:

• design content and UX together
• base decisions on user research
• test content with real users

Outputs

• content audits
• information architecture
• page templates and content models
• tone of voice and guidelines
• tested prototypes

Content is user experience

If users can’t understand your content, they can’t use your service.

We make sure they can.

Let’s talk

If you want to design content that actually works for users, not just fills pages, we can help. Contact hello@path.ie

Service design is about seeing the whole picture, every process, every touchpoint, every moment of interaction, and shaping them to work seamlessly together. We work with organisations and their audiences to co-create better services that are efficient, inclusive, and improve user experience. 

Our approach is strategic and practical, supporting innovation across digital and non-digital service delivery.

We design high-end, accessible websites that balance creativity with clarity. Our bespoke websites are visually striking, responsive, and fully WCAG 2.2 AA compliant, combining design excellence with inclusive, user-first functionality. From corporate platforms to cultural destinations, we create digital experiences that help organisations stand out and serve their audiences better.