A organisation's ability to effectively execute its mission is linked to its ability to deliver an effective customer experience to its audience.
Customer Experience Journey Mapping
Ensuring a great customer experience (CX) hinges on an organisation's ability to put the customer at the heart of the organisation.
Taking a human-centred approach starts with gaining a deep understanding of the website audience and developing a customer journey map showing all the ways a user interacts with the website as they move toward their desired goal. It allows us to see things anew from the customer’s perspective.
Digital Customer journey maps are typically used in the website development process, however, they are valuable assets to use in improving CX throughout the organisation.
Want to find out how a customer journey map could help your organisation? Get in touch
“Satisfied customers are 9x more likely to engage with and trust the organisation providing the advise or service.” - McKinsey & Company, Public sector benchmark survey 2018