We help our clients identify what is important to their audiences and uncover unmet needs.

Website User Research

Whether making a fresh start with a website or looking to improve an existing website, it is essential that you first understand the needs of the target audience for the site.

It is also important, now more than ever before, to ensure your users are delivered a high quality and meaningful digital experience on your website.

Making assumptions or continuing to do things how they have always been done is why many websites do not get the results that are hoped for.

Talk to us about how we can deliver insights about your audiences that will help you plan for a website that will meet their needs and help your organisation achieve its goals... hello@path.ie

How we can help

– User interviews, focus groups and surveys
– Digital Analytics analysis
– Analysis and insights to uncover opportunities
– Advise and recommendations on where to focus investment and resources based on important to the audience impact on organisation goals