A new era of analytics putting privacy-first

Analytics Alternatives

Fathom and Matomo are two ethical approaches to gaining valuable insights on website visitors without compromising your audiences trust.

Fathom Analytics is a great analytics alternative because it is focused on protecting visitors' privacy, and does not collect personally identifiable data for profit. Fathom is a simple and lightweight analytics solution for anyone who needs an easy-to-use and non-technical solution.

Reasons to switch to Fathom Analytics:

• No need to display a cookie pop-up notice, as Fathom doesn't use cookies.
  
• Simple, straight-forward analytics dashboard, that's easy to view the key metrics you need.
• Your website will be 100% GDPR compliant.
• Reduction in the carbon footprint of your website due to less invasive tracking.
• Unlike other analytics, it won't slow down your website at peak time when there are surges in traffic.
• Free and paid options available. 

Matomo Anatlyics allows you to gain rich insights while protecting your data and your visitors’ privacy. Matomo is a more advanced analytics platform, suitable if you still want to run paid ads and have access to advanced reporting tools.

Reasons to switch to Matomo Anatlyics:

• Your Analytics data is 100% yours, with no external parties looking in.
• Can be configured to follow the strictest privacy laws, including GDPR, HIPAA, and CCPA.
• Includes features such as ecommerce conversion tracking, goals, funnels, and has its own Tag Manager tool.
• Data can be imported from your existing analytics.
• Offers both free and paid subscriptions from €19 per month.
  

Detailed Analytics Dashboards

If you are running multiple ad campaigns and are looking for a reliable alternative to Google Analytics Tracklution and Lucky Orange are two excellent options, however, both come at a higher price point than Fathom.

Tracklution focuses on privacy-friendly tracking, offering reliable, advanced reporting without the need for cookies, making it a great choice for GDPR compliance.

On the other hand, Lucky Orange excels in user behaviour analysis, providing real-time session recordings, heatmaps, and form analytics, all bundled into a user-friendly interface. Both platforms offer powerful insights to help optimise your website's performance.