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Our Story

Since 2006, we’ve been helping organisations turn complex challenges into clear, valuable experiences for their audiences.

Colleagues meeting around a table with post it notes on the wall behind them.

We began in 2006 as a web design studio. Over time, it became clear that we could add far more value by joining our clients earlier in the process, helping them to define strategy, understand audiences, and shape digital services before embarking on a website project. 

That realisation set us on a new course. Today, Path is a strategic design agency that applies clear thinking to complex challenges, creating the right path for meaningful change.

For nearly two decades, our award-winning team has helped organisations strengthen their digital presence, transform services, and better connect with the people who matter most. We do this through strategy, user research, service design, UX and UI design, content strategy, and website development.

At the heart of our work is a human-centred approach. By uncovering audience needs and understanding our clients’ goals, we create websites and services that are not only beautiful, but genuinely useful, usable, and built to last.

Some of our clients

Featured work

A fisherman using his phone at sea

Bord Iascaigh Mhara (BIM): Building the Case for a User-Centred Website

We worked with Bord Iascaigh Mhara (BIM) to assess the effectiveness of its website communications through accessibility evaluation, user needs analysis and competitor benchmarking, delivering strategic recommendations that informed a business case for a future user-centred website.
Public Service and Advocacy
Path

Path is a specialist digital consultancy helping organisations reduce complexity, improve accessibility and communicate more clearly online.

Have a project we could help with?

Get in touch hello@path.ie
+353 1 679 9212