Is your website visible in AI search? Understanding SEO and GEO

For organisations that rely on their website to reach customers and audiences, this raises an important question: Is your website being found and referenced by AI search tools?

What is GEO and how does it relate to SEO?

Generative Engine Optimisation (GEO), sometimes called AI Search Optimisation, focuses on improving how effectively your website content can be discovered, understood and referenced by AI-powered search tools.

Traditional Search Engine Optimisation (SEO) remains essential. In fact, many of the factors that support good SEO, including clear content, sound website architecture, technical accessibility and authoritative information, also provide important foundations for AI search visibility.

The challenge is understanding where your website currently stands and what improvements will make the greatest difference.

How visible is your website in AI search?

At Path, we offer AI Search Visibility and GEO Audits to help organisations understand how their websites perform across traditional and emerging search experiences.

Our audits examine:

• AI Search Visibility: How your organisation, products and services appear in AI-powered search results.
• Technical SEO: Whether search engines can effectively crawl, index and interpret your website.
• Content Structure: How clearly your content communicates your expertise, services and key information.
• Website Authority: How your website compares with competitors and other sources referenced by AI search tools.
• Search Performance: Existing strengths, weaknesses and opportunities for improvement.

From audit to action

Our approach is practical. We use established SEO tools, website data and specialist analysis to identify issues and opportunities.

The outcome is a clear, prioritised set of recommendations, supported by an actionable SEO and GEO improvement plan.

We can also work with your team to implement the recommended changes, improving your website's foundations for both traditional and AI-powered search.

Find out how your website is performing

If you are wondering whether your organisation is being found through AI search, an independent audit is a good starting point.

Contact Path for an initial discussion about AI Search Visibility, SEO and GEO.

hello@path.ie or call 01 679 9212.