UX Audit of a Desktop and Mobile Apps
A research-led UX review that helped an organisation boost engagement and simplify a critical submission process.
Commercial
St. Patrick's Festival
What we did
- Website Strategy
- UX and UI Design
- Website design and development
An accessible, flexible, and user-friendly website for Ireland's largest national festival.
The Challenge
On the previous website, information was difficult for users to find and hard for the Festival to update.
The website needed to present the three-strand programme clearly to audiences to maximise engagement.
Visually the website needed to look exciting, drawing audiences in and position the festival as a must-see, bucket-list experience, whilst being accessible and easy to use.
Approach
Before designing, a deep dive audience analysis was performed to set clear priorities for the website, paving the way for user-friendly design.
Information architecture design allowed content to be accessed in a logical way, enhancing usability and encouraging engagement.
Continuous testing of the design throughout the design process ensured a seamless and accessible mobile experience.
Strategic thinking and design was used to enhance website performance, especially during periods of heavy user traffic.
The Result
- Website is more accessible to all
- Website is aligned to the organisations strategic plan
- Streamlined for content editing and added flexibility
- Website scores high in performance
🎉 Included in the selection for 100 Archive 2024
Are you interested an accessible website?
Contact us at hello@path.ie to find out how we can help your business or organisation achieve an accessible website.
