Dublin City Council Arts Office
A clear, accessible platform for the city's creative engine.
Public Sector
Wexford Festival Opera
What we did
- Website Strategy
- User Experience
- Website Design and Development
A world class opera festival shining a light on neglected masterpieces – the website communicates the unique experience of the festival, offers everything for visitors to plan their visit to one of the worlds' finest opera festivals, with integration with Spektrix ticketing system.
The Challenge
Wexford Festival Opera is internationally renowned for its bold programming and warm hospitality; however, their previous website didn’t reflect that reputation. Outdated both technically and visually, the site was increasingly difficult to manage, frustrating for users, and no longer aligned with the festival’s newly refreshed brand identity.
The brief was twofold: to design and build a website that captured the unique character of the festival, and to deliver a robust, user-friendly platform that could support ticketing, content publishing, and year-round audience engagement, all while meeting the highest accessibility standards.
Our Response
We worked closely with the Festival team to reimagine the website from the ground up. Beginning with content architecture and technical requirements, we shaped a new structure that supported the festival’s evolving goals, from international reach to increased diversity of audiences.
Though the brand identity was created externally, our task was to translate its intent into a digital environment, ensuring the site didn’t just look the part, but worked seamlessly for users, from first-time visitors to long-time supporters. The design evokes the festival’s unique atmosphere: world-class opera in a setting defined by intimacy, warmth, and welcome.
The result is a new digital home that is as elegant as it is practical, fast, accessible, SEO-optimised, and integrated with the Spektrix ticketing system.
The site also features a comprehensive archive of past productions, highlighting the festival’s rich history. We designed the site to be easy to update, responsive across all devices, and accessible, ensuring a smooth experience for both users and administrators.
Box Office Integration
The integration with the Spektrix ticketing system was a key element of the website. This allowed visitors to browse the programme and book tickets effortlessly. The booking system was fully integrated into the site’s design, offering a consistent and user-friendly experience across desktop and mobile devices. This streamlined process enhances both the visitor experience and ticket sales.
- A Custom integrated ticketing
- API – Application programming interface
What We Delivered
- New website: Design & Development
- User-friendly CMS for easy client management
- Fully responsive and WCAG 2.2 AA accessible
- Spektrix ticketing integration
- Optimised for speed, SEO and international audiences
- Brand-aligned tone of voice and copywriting
