User-Centric Information Architecture for a new University Website

The Challenge

With three Institutes of Technology merging into one, the newly formed Technological University Dublin needed a website structure that served students effectively while integrating input from multiple stakeholders with different priorities.

Our Approach

• Conducted in-depth stakeholder interviews across all three institutions to align on goals and priorities for the new TU Dublin website.
• Facilitated a workshop to shift focus towards a user-centric approach, emphasising student needs.
• Designed a new Information Architecture and navigation system tailored to user journeys.
• Conducted usability testing to validate the new navigation structure with real users.

The Impact

• Created a clear, intuitive website structure optimised for ease of use.
• Secured stakeholder buy-in, ensuring a smooth transition to the new TU Dublin site.
• Improved accessibility and ease of use through clear labelling and user testing.

By focusing on user needs and collaboration, we delivered a new information architecture to inform the new TU Dublin website of the newly formed university.