UX Audit of a Desktop and Mobile Apps
A research-led UX review that helped an organisation boost engagement and simplify a critical submission process.
Commercial
Baboró
- Branding and Visual Identity
- User Interface
- User experience design
- Website development
Repositioning Baboró International Arts Festival for Children through a distinctive new brand identity and a streamlined digital experience that reflects its ambition and year‑round impact.
The Challenge
Baboró is a leading international arts festival, but its brand and website no longer reflected its ambition or evolving audience.
Perception was a key issue as many saw Baboró as a festival for very young children, limiting engagement with older age groups (8–15). The existing identity lacked distinctiveness, it was too plain to express the organisation’s creativity and the logo itself was inflexible.
Digitally, the experience was fragmented. Audiences had to navigate multiple platforms to book and access events, creating confusion, especially as programming shifted online. The website also centred on the festival period, failing to communicate Baboró’s growing year-round work with schools, artists, and communities.
At the same time, fundraising, booking processes, and internal workflows were not optimised, creating friction for both users and the team.
The Approach
We repositioned Baboró as a year-round, inclusive organisation, supported by a more expressive brand and a user-focused digital platform.
We developed an expressive, flexible identity that captures the organisation’s energy and inclusivity. The new identity balances playfulness, warmth and play with credibility and impact and embodies childlike fun without looking childish. Illustrator Sarah Moloney was engaged to draw Baboró's Birdie character.
The website was redesigned to simplify key journeys, discovering events, booking, and accessing content, across both live and digital formats. At the click of a button the website can now be switched between ‘on season’ and ‘off season’ mode, which foregrounds different content and journeys at different times of the year, as well as simplifying workflows for adding and reviewing event pages on the website.
The Solution
- A distinctive, flexible brand that reflects Baboró’s energy and wider age appeal
- A streamlined website with clear event navigation and simple instructions for digital access
- A structure that highlights year-round activity, not just the festival
- Tailored pathways for parents, schools, artists, and funders
- Integrated fundraising and clearer impact storytelling
- Simplified systems to reduce administrative complexity
The Outcome
A clearer, more inclusive brand and a significantly improved digital experience supporting broader audiences, reducing friction, and enabling ongoing engagement beyond the festival itself.
